guide · tools
How to Use Claude for Brand Research
A staged evidence-led workflow for researching a brand with Claude while keeping claims traceable.
Curated collection
Launch field guide
Twelve evidence-led guides, workflows, comparisons, and experiments that move from source handling to defensible creative artifacts.
workflow · methods
A Reliable AI Workflow for Turning Messy Research into a Clear Brief
A traceable evidence-to-decision pipeline with explicit contradiction and uncertainty passes.
guide · methods
How to Build a Presentation with AI Without Losing the Argument
An argument-first sequence that separates evidence, narrative, and slide production.
guide · methods
How to Use AI Without Producing Generic Creative Work
A divergence-and-critique framework that protects a specific point of view.
comparison · tools
ChatGPT vs Claude for Strategic and Creative Work
A task-based selection framework that avoids declaring a universal model winner.